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Lens

Lens

Lens set out on a mission to revolutionize cycling with a keen focus on the Indian market. Our dedication to localization allows us to develop premium components that are finely tuned to our domestic customers' needs. After mastering our local market, we ventured into global waters in 2021 by establishing a dedicated European development and sales team. This expansion underlines our commitment to serving cyclists worldwide with the superior quality they seek. Our unique collaboration with an untapped network of automotive suppliers further emphasizes our determination to bring groundbreaking innovation to the cycling industry. Whether it's our meticulously engineered components or our robust alloy frames, Lens is the epitome of cutting-edge cycling technology.

Our vision at Lens is to redefine the boundaries of cycling performance and accessibility. We aim to elevate every cyclist's journey, regardless of their locale, by providing them with cutting-edge, premium bicycle components. Through our relentless pursuit of innovation, customer-centric approach, and sustainable collaborations, we are committed to becoming a global leader in the cycling industry, transforming every ride into a superior cycling experience.

Product Range

Wheel Assembly I Suspension Fork I BB Cartridge I Stem I Saddle I Grips

Technology

Hero Cycles Ltd.

Hero Cycles, which was founded in Ludhiana in 1956, first produced bicycle components before gradually rising to prominence as India's top bicycle brand.

Hero Cycles was also the first company in India to introduce e-bikes, and with its cutting edge production capabilities, it continues to provide a wide range of short-distance mobility solutions.

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Technology

HNF Nicolai

Hero Cycles Ltd has taken a major step towards establishing a strong footprint in Europe by acquiring a strategic stake in German premium e-bike manufacturer HNF Group. HNF as German lighthouse brand will play a major role in serving European Customers & Consumers with a great premium portfolio of E-bikes.

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Technology

Firefox

Firefox, which debuted in 2005, brought high-end bikes to the Indian market. With a focus on teens and young adults living in cities, Firefox has made cycling a popular way to explore new places, have fun on regular adventures, and most importantly, express yourself.

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Technology

Hero Lectro

Hero Cycles' e-bike brand, Hero Lectro, leads the market and offers the largest selection of e-bikes in India’s organized market, with eight models that include both gear-driven and non-geared models.

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Technology

Insync

With our headquarters located in the North West of England, we want to dominate the European bicycle distribution market by offering a wide selection of branded cycling goods in addition to a cutting-edge line of e-bikes. Rooster, Riddick, Ryedale, De Novo, Lectro, Concept, Coyote, Viking, Viking Pro, and Insync are among the names in the Insync portfolio.

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Technology

Lens

Lens set out on a mission to revolutionize cycling with a keen focus on the Indian market. Our dedication to localization allows us to develop premium components that are finely tuned to our domestic customers' needs.

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Technology

Hero Motors Pvt. Ltd.

Hero Motors Pvt. Ltd. is a top automotive component manufacturer in India, specializing in premium OEMs in the automotive and micro-mobility sectors with creative solutions.

Product Range
Gears & Transmission, Gearbox, Sprocket Assemblies, E-Bike Motors, Balancer Shafts

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Technology

Hewland – A Hero Motors Company

Serves as the best alternative for a wide range of services, including early idea studies.

Product Range
Racing Gearboxes, Powertrains, EV Powertrains, Transmissions

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Technology

Munjal Kiriu Industries Pvt. Ltd.

In 2007, Hero Cycles, Kiriu Corporation, and Sumitomo Corporation-all prominent members of the Sumitomo Group in Japan-formed Munjal Kiriu Industries Private Limited.

Product Range
Ventilated Disc Brakes, Rear Drums, Pressure Plates Flywheel Comp, Crank Shaft Pulley, Side BRKT

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Technology

ZF Hero Chassis Systems Pvt. Ltd.

Hero Motors Ltd. and ZF established ZF Hero Chassis Systems Pvt. Ltd. as a joint venture in February 2010. The venture focuses on developing chassis systems for vehicles.

Product Range
Front and Rear Axles , Strut Assy

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Technology

ESYNC

ESYNC's product management approach enables it to provide business partners with complete, integrated end-to-end eBike system solutions significantly faster than industry standard lead times.

Product Range
Hub motors, controller, sensors, battery, charger, HMI

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Technology

HYM

HYM, which stands for Hero Motors Ltd. and Yamaha Motors Japan Joint Venture, was formed with the goal of designing, developing, and producing motors for the worldwide market.

Product Range
Motors

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